In the previous lesson, we started talking about ways to get web traffic.
Today we’re going to look at PPC advertising, including Google AdWords…
(Watch this video…)
IMPORTANT NOTE: Google has been majorly cracking down on advertisers that violate any of their rules. This includes some rules that seemingly were not previously enforced, and some rules that are only now being written and/or being brought to light. This includes promoting anything that they consider to be an unacceptable business model (ie. - anything they deem to be a get rich quick scheme), anything containing what they consider to be unsupported claims, and any page that they consider to be a “bridge” page. Google AdWords is still a great source of traffic, but be very careful to play by Google’s rules!
PPC = Pay Per Click
CPC = Cost Per Click
CPM = Cost Per 1000 Impressions
CTR = Click Through Rate
Google - http://adwords.google.com
Yahoo - http://searchmarketing.yahoo.com
Bing/MSN - http://adcenter.microsoft.com
Facebook - (log into your Facebook account)
Ask.com - http://sponsoredlistings.ask.com
AOL - http://advertising.aol.com/technology/sponsored-listings
7search - http://www.7search.com
Miva - http://www.miva.com
Bidvertiser - http://www.bidvertiser.com
Looksmart - http://www.looksmart.com
AdBrite - http://www.adbrite.com
pulse360 - http://www.pulse360.com
(See video for full demo of setting up a Campaign and an Ad Group in AdWords)
-No competition from other affiliates.
-Better chance of a good Quality Score.
-Higher profit margin = better chance of positive ROI.
1) Keyword research
2) Campaign Settings (bidding, budget, geo-targeting, etc.)
3) Ad copy
4) Landing pages
Google Keyword Tool (free): https://adwords.google.com/select/KeywordToolExternal
(See video for demo of Google Keyword Tool)
Things to consider when creating your initial keyword list:
-variations with hyphens and spaces
-singular and plural form
-adjectives people use when searching (best, cheap, cheapest, etc)
See the video for details, but here are a few key points…
-You SHOULD use the Advanced settings for many of the options. Don’t inherently leave Google’s defaults.
-Ad Groups should be SMALL (2-10 keywords) and very tightly focused.
-Start with Exact Match or Phrase Match - NOT Broad Match.
-DO use negative keywords!
Headline = Attention/Interest (include keyword if possible)
1st line of ad copy = Interest/Desire (Include benefit)
2nd line of ad copy = Desire/Action (Include call to action)
Website URL = Action (include keyword if possible, or catchy words)
#1) Your landing page must be relevant to your keyword.
-Optimize it like SEO.
-Put keyword in title and headline.
#2) Follow all of Google’s guidelines for landing pages!
Recommended Resources to learn more and stay up-to-date:
Confidential Conversions - Video course teaching how to get cheap traffic on 2nd tier networks.
Perry Marshall - Mastermind Coaching Club for AdWords. Highly recommended if you plan on pursuing PPC as a traffic source!
1) Decide if you want to try PPC.
2) If yes, choose a network and set up a campaign (start with small test budget).
We’ll be looking at some advanced PPC techniques in the next lesson.
As always, you are welcome to post your questions and comments below
Have a great day!